Elite Floor Crafters Inc. is a flooring, kitchen, and bathroom remodeling company based in Ocala, Florida, serving Marion County and the surrounding North Central Florida area. We offer in-home and showroom consultations, project estimates, and installation services.

This policy applies to information we collect through our Website and through the ways you interact with us, including phone calls, text messages, email, and appointment requests. It does not cover the practices of third parties we do not own or control.

We collect information that you provide to us directly, information collected automatically when you use the Website, and information from third parties such as our advertising and analytics partners. The categories below describe the types of information we may collect and store.

Information you give us

• Name, so we can identify you and personalize our communications
• Postal or service address, so we can locate your project and provide estimates
• Phone number, so we can call or text you about your request
• Email address, so we can send quotes, updates, and (with your permission) promotions
• Project details you share through our "How can we help" form or during a consultation

Information collected automatically

• IP address and general location derived from it
• Device identifiers and online identifiers such as cookie IDs
• Browsing and usage activity, including pages viewed and how you interact with the Website
• Advertising interactions, such as which ads you viewed or clicked
• Approximate geolocation based on your IP address or device settings

Information from third parties

• Social media identifiers if you interact with us through a social platform
• Advertising and analytics data from partners such as Google and Meta

A cookie is a small piece of data stored on your device by your browser. We and our partners use cookies and similar technologies (such as pixels and tags) to operate the Website, remember your preferences, analyze traffic, measure the performance of our advertising, and show you relevant ads on other websites and platforms.

We use these technologies for purposes including analyzing Website traffic, measuring interactions with our advertisements, storing your preferences, recognizing you when you return, and improving how the Website works.

You can control cookies through your browser settings, and you can limit or opt out of interest-based advertising using the tools listed in the "Your privacy choices" section below. Blocking some cookies may affect how parts of the Website function.

We use the information we collect to:

• Respond to your requests, provide quotes and estimates, and schedule appointments
• Provide, install, and follow up on our flooring, kitchen, and bathroom services
• Communicate with you by phone, text message, and email about your project
• Send promotional messages when you have chosen to receive them
• Operate, maintain, and improve the Website and our services
• Measure and improve our marketing and advertising
• Detect, prevent, and address fraud, security issues, and technical problems
• Comply with legal obligations and enforce our terms and agreements

We do not sell your personal information. We share information only in the ways described below.

Service providers

We share information with vendors who perform services on our behalf, such as website hosting and content management, our customer relationship management and communications platform, text and email delivery providers, and scheduling tools. These providers may access information only to perform work for us.

Advertising and analytics partners

We use Google (including Google Analytics and Google Ads) and Meta (Facebook and Instagram) to understand how the Website is used and to deliver and measure advertising. These partners may set cookies and receive information about your interactions. This advertising activity involves website and cookie information only. It does not include your mobile opt-in information or your text message consent, which we do not share with any third party. Under some state privacy laws, the advertising activity described here may be considered "sharing" for targeted advertising, and you can opt out using the tools in the "Your privacy choices" section.

Legal and safety

We may disclose information when required by law, to respond to legal process, to protect our rights and property, to enforce our agreements, or to protect the safety of any person.

Business transfers

If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

When you provide your mobile number and opt in, we may send you text messages related to your inquiry, appointment reminders, quotes and estimates, and service updates. If you separately opt in to marketing messages, we may also send special offers, discounts, and service updates.

Message frequency varies. Message and data rates may apply based on your mobile plan. You can opt out at any time by replying STOP to any message from us, and you can request help by replying HELP. After you reply STOP, we will send one confirmation message and then stop sending texts to that number. Your consent to receive text messages is not a condition of purchasing any goods or services.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We send two kinds of email. Transactional email relates to your requests, quotes, appointments, and projects. Promotional email includes offers, updates, and news that you have chosen to receive.

Every promotional email includes an unsubscribe link, and you can opt out of promotional email at any time. We may still send you transactional email that is necessary to respond to your requests or complete your project even after you unsubscribe from promotions.

We offer financing options through third-party lenders, including Synchrony. If you choose to apply for financing, you will be directed to the lender's own website, and any information you provide is collected and handled by that lender under its own privacy policy. We do not collect or store financing application details on our Website.

The Website may contain links to other websites and social media platforms that we do not operate. This Privacy Policy does not apply to those third-party sites, and we encourage you to review their privacy policies before providing any information.

We keep personal information for as long as needed to provide our services, communicate with you, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

Depending on where you live, you may have rights to request access to the personal information we hold about you, to request correction or deletion, and to opt out of certain uses of your information. To make a request, contact us using the details at the bottom of this page. We will respond as required by applicable law, and we will not discriminate against you for exercising your rights.

Marketing opt-out

Reply STOP to any text message to stop texts, and use the unsubscribe link in any promotional email to stop promotional email.

Advertising and analytics opt-out

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google Ads settings: adssettings.google.com
• Meta ad preferences: manage these in your Facebook and Instagram account settings
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org

Some browsers offer a "Do Not Track" signal. There is no common industry standard for how to respond to these signals, and our Website does not currently respond to them. You can still manage tracking using the choices described in the "Your privacy choices" section.

Our Website and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes may be communicated through the Website. Your continued use of the Website after an update means you accept the revised policy.