Elite Floor Crafters offers custom waterjet cut tile and medallion installation, a precision service that most tile installers in Central Florida do not provide. Waterjet cutting uses a high-pressure stream of water and abrasive to cut tile, stone, and porcelain to any shape or pattern with tolerances measured in fractions of a millimeter. This capability allows for inlaid medallions, custom geometric patterns, radius cuts, curved borders, and intricate decorative features that standard tile cutting tools cannot produce.
A custom waterjet medallion in a foyer or entryway is the kind of installation detail that is visible from the front door and remembered for decades. It is also the detail that appears in every listing photo when the home eventually sells, and that adds measurable value to the property beyond the cost of the installation itself.
| Tier | Brands / Lines Carried | Typical Price Range / sq ft |
|---|---|---|
Accessible / Mid-Range |
Daltile, American Olean, MSI Stone & Tile, Interceramic, Florida Tile (select) |
$1 – $12 |
Premium |
Florida Tile, Emser Tile, Marazzi, ROCA, Crossville, Stone Peak |
$2 – $20 |
Luxury / Designer |
Atlas Concorde, Porcelanosa |
$4 – $35+ |
Florida Tile is locally relevant by name and Italian by design DNA, owned by Italy's Panariagroup and manufactured to GREENGUARD Gold standards with carbon-neutral production credentials. Their Boca, South Beach, and HDP collections speak directly to the Florida design aesthetic. Emser Tile's strength is design curation: their Watershed, Frame, and Craft collections bridge the residential and commercial categories with a range of handmade and imported selections unavailable at standard tile shops. Marazzi brings Italian design heritage and trend-forward large-format porcelain through their Classentino Marble and Developed collections. ROCA combines Spanish design origin with Alabama-based US manufacturing and ANSI certification across their Balance, Canyon, and Cliff lines. Crossville is Tennessee-made with post-consumer recycled content and LEED-compliant manufacturing. Stone Peak, also Tennessee-manufactured, specializes in large-format residential and commercial tile with strong design variety in their Woodlands and Cement Collection lines.
Atlas Concorde represents the top of the Italian premium tile category with full-body porcelain, large-format slab capability, and design collections like Marvel Edge and Boost Pro that are specified by architects and interior designers rather than purchased off a shelf. Porcelanosa from Spain is the luxury tile standard in high-end residential and commercial design, with ultra-large format tiles up to 150 by 300 centimeters from their Xtone collection and a ten-year residential warranty that signals long-term confidence in their product. For projects where the tile is an intentional design statement, these are the conversations Joshua is equipped to have.
Daltile is the largest tile manufacturer in the United States with over seven decades of American production, GREENGUARD certification, and the widest design catalog in the category. Their City View, Regent, and Urban Tapestry collections cover the full residential spectrum. American Olean brings over a century of manufacturing heritage with strong value pricing and broad residential and commercial coverage across their Stone Saddle and Infusion lines. MSI Stone and Tile is one of the largest distributors of natural stone, porcelain, mosaic, and glass tile in North America, offering access to a range of materials that most local tile dealers cannot match. Interceramic provides strong value pricing with consistent quality across their Alpine, Timber, and Travertino collections, making them a reliable choice for budget-conscious whole-home or rental property tile work.
Most tile installers can set a standard floor. Fewer can execute a large-format rectified porcelain installation with zero lippage and properly planned layout on a Florida slab. And very few in this market can design and install a custom waterjet medallion in a foyer floor that becomes the defining feature of the home.
Joshua learned the flooring trade at a foundational level, which includes understanding not just how tile is installed but why each step in the process produces a better or worse outcome. That understanding is what separates a floor that looks right from one that is right: correct mortar coverage, proper crack isolation, controlled lippage, deliberate layout, and grout selection that complements rather than fights the tile.
Porcelain and ceramic tile have been the dominant flooring material in Florida homes for decades, and for reasons that have nothing to do with trends. Tile does not absorb moisture. It does not expand and contract with humidity swings. It does not fade under UV exposure from Florida’s sun. It does not harbor allergens, dander, or mold. And a properly installed tile floor on a Florida slab lasts longer than the home it is in.
Large-format porcelain tile in particular has become the contemporary standard for Central Florida main floors. Modern rectified porcelain at 24 by 24 inches or larger creates a nearly seamless visual field with minimal grout lines, making spaces read as larger and more continuous than smaller-format tiles allow. The through-body composition of quality porcelain means chipping reveals the same material throughout, and the finish holds up under decades of Florida living.